Tuesday, April 27, 2004

Turf Products Overcoming Distribution Challenges by Using NxTrend Technology, Inc.

Turf Products Corporation has selected NxTrend Technology, Inc. ® , a leading distribution software provider, to provide them with a new back office system. They will be using the NxTrend Strategic Exchange ® software solution -- SX.enterprise, the e-business solution -- bizLinx™, and the business intelligence solution -- SX.intelligence to increase productivity, remain competitive and give their customers superb service.

Overcoming Wholesale Distribution Challenges
With growing challenges in the wholesale distribution industry, such as increased competition, profit margin pressure, and higher customer service expectations, Turf Products needed a software solution provider that would give them an edge. "NxTrend has the right collection of competencies for wholesale distributors. They have leading edge wholesale distribution technology and decades of software experience within the industry. Combine that with their ability to implement large scale critical business infrastructure systems. Only NxTrend’s solutions could provide us with what we needed to save money and remain competitive," commented Mark Zeytoonjian, Executive Vice President and Chief Operating Officer for Turf Products. Joel Kremke, Vice President of Sales and Marketing for NxTrend said that NxTrend provided Turf Products with a relational database for easy real-time reporting, the ability to integrate to their business partners, a logical user interface, and a cost effective and easy way to train their users.

NxTrend is the Safe Choice for Enterprise Commerce Management
According to Kremke, NxTrend continues to earn their designation as the "safe choice" for Enterprise Commerce Management by investing in new technology for distributors and dealers. Zeytoonjian commented, "We looked at other software vendors, but they presented generic software solutions that would have to be modified to work in our environment. NxTrend had the complete solution right out of the box, and it had already been proven to be successful at other peer distributor sites."

About Turf Products Corporation
Turf Products Corporation (TPC) is a leading distributor of outdoor power equipment, turf equipment and irrigation products, and golf cars. TPC primarily sells to golf courses, landscape contractors and outdoor power equipment dealers. The company is an exclusive distributor for Toro, Echo, ExMark, and Yamaha. TPC markets its products under various branded divisions including Turf Products (TPC), Timberland Machines (TMI), Venture Vehicles, The Sprinkler House (TSH) and Turf Depot. For more information about TPC, send an email message to mzeytoonjian@turfproductscorp.com, or telephone 860.763.3581.

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